Social Media Marketing eLearning Bundle Course

Online Marketing 101 – 1:30 hours

You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.

Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online

If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.

Course Outline:
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Pay-Per-Click (PPC)
Social Media, Part 1
Social Media, Part 2
Email Marketing
Blogging
Planning Your Online Marketing Strategy

Features:
Video
Audio Narration

Social Media Marketing – 3:30 hours

Using social media in marketing is practically a requirement in today’s highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

Course Outline:
Define social media, name several platforms, and explain the benefits and drawbacks of using each platform.
Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content.
List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization’s reputation.
Describe why and how a company should monitor social media.
Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement.
Set social media marketing objectives that correlate to specific sales and growth goals.
Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so.
Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms.
Explain how to reach influencers and name at least two relevant influencers in the learner’s industry.
Quantify the time and human capital that will be devoted to the learner’s social media marketing campaign based on his or her organization’s size.

Features:
Inline Activities
Video

Marketing on Facebook – 1:30 hours

Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investment.

After completing this course, you should be able to:

Identify why businesses use Facebook for social media marketing
Recognize how to start a social media community on Facebook
State several ways to build engagement with customers using Facebook
Recall several tools that make it easier to use Facebook
List several ways to measure the return on investment from using Facebook

Features:
Audio Narration
Slide Type Presentation

Marketing on LinkedIn – 1:30 hours

There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.

After completing this course, you should be able to:

Recognize the benefit of LinkedIn for business focused social media marketing
Recall how to start a social media community on LinkedIn
Identify several ways to build engagement with customers using LinkedIn
Identify several tools that make it easier to use LinkedIn
Define methods of measuring the return on investment from using LinkedIn

Features:
Audio Narration
Slide Type Presentation

Marketing on Twitter – 1:30 hours

There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help businesses better leverage their product or service online. This course will discuss the purpose and benefits to Twitter for businesses, how to use Twitter for marketing, and methods of measuring the success of Twitter marketing campaigns.

After completing this course, you should be able to:

Recall why businesses use Twitter for social media marketing
Identify how to start a social media community on Twitter
Choose several ways to build engagement with customers using Twitter
Recognize several tools that make it easier to use Twitter
Define methods to measure the return on investment from using Twitter

Features:
Audio Narration
Slide Type Presentation

Video and YouTube Marketing – 1:30 hours

Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world’s second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for business marketing, from the basics of YouTube and video use for businesses to building your presence online and identifying the right metric for gauging return on investment.

After completing this course, you should be able to:

Recall reasons to use YouTube for business social media marketing
Define steps to starting a social media community on YouTube
Identify several ways to build engagement with customers using YouTube
Choose the appropriate tools that make it easier to use YouTube
Recognize measurement methods for return on investment from YouTube use

Features:
Audio Narration
Slide Type Presentation