Course Overview
This eLearning bundle consists of these two courses:
- Online Marketing 101
- Google Analytics
Course Topics
Online Marketing 101 – 1:30 hours
You’ve heard of businesses making it big online, and others not making it at all – and the difference is whether or not they can master online marketing techniques.
Whether You’re Just Getting Started, Or Trying To Generate Better Results From Your Current Online Marketing Strategies – This Course Is A “How To” For Anyone Wanting To Generate More Profits Online.
If You’re Just Starting Out, Or If You Need To Drive In Better Results With Your Marketing Budget – This Course Will Help You Design And Implement Your Effective Strategy.
Course Outline:
Introduction to Online Marketing
Search Engine Optimization (SEO)
White Hat vs Black Hat
Pay-Per-Click (PPC)
Social Media, Part 1
Social Media, Part 2
Email Marketing
Blogging
Planning Your Online Marketing Strategy
Google Analytics – 5:00 hours
This comprehensive course will teach you how to utilize Google Analytics, a highly powerful software tool that allows you to collect data and compile reports about online marketing campaigns. Beginning with the basics, we’ll review key terms including dimensions, metrics, and key performance indicators (KPIs). You’ll discover how Google Analytics works and familiarize yourself with the interface. You’ll create an account and learn how to install Google Analytics on a website, before moving on to more advanced functions such as building an analytics infrastructure, and setting up conversion data as well as e-commerce and goal tracking. Next, we’ll focus on reporting, both real-time analytics as well as the standard reports, such as acquisitions, behavioral, and audience conversion. Led by an industry and subject-matter expert, this course gives you the knowledge and tools to use Google Analytics to track and report web traffic, and make calculated and informed business decisions.
Course Outline:
Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points
Module 3: Basics of Google Anayltics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views
Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools
Module 5: Behavioral Reports
Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics
Module 6: Audience
Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion
