Google Analytics 4 and Google Ads Certification Training
Duration: 3 days
A practical three days across the two Google platforms most marketing roles now expect. You configure Google Analytics 4 properly, build the reports that answer real business questions, then connect it to Google Ads and learn to run and read a campaign. You leave able to say which marketing spend is working and why.
Learning Objectives
- Set up a GA4 property, data streams and conversion events correctly
- Build explorations and reports that answer a business question, not a vanity one
- Understand attribution, and why platform numbers and GA4 numbers disagree
- Structure a Google Ads account with campaigns, ad groups and keywords
- Write responsive search ads and read the search terms report
- Link Ads and Analytics, and measure cost per conversion honestly
Who Should Attend
- Marketing staff who inherited an analytics account nobody understands
- Small business owners running their own advertising
- Agency staff who need both certifications
- Anyone moving into a digital marketing role
Prerequisites
- Comfort with a web browser and spreadsheets
- No previous analytics or advertising experience required
What’s Included
- Authorized courseware and student materials
- Hands-on labs and real-world practice exercises
- Live instruction from an experienced, certified trainer
- Small class sizes for personalized attention
- Attend on campus in Miami or Fort Lauderdale, or live online
- Certificate of completion
With several convenient training delivery methods offered, The Academy makes getting the training you need easy. Whether you prefer to learn in a classroom or an online live learning virtual environment, training videos hosted online, and private group classes hosted at your site. We offer expert instruction to individuals, government agencies, non-profits, and corporations. Our live classes, on-sites, and online training videos all feature certified instructors who teach a detailed curriculum and share their expertise and insights with trainees. No matter how you prefer to receive the training, you can count on The Academy for an engaging and effective learning experience.
Methods
- Instructor Led (the best training format we offer)
- Live Online Classroom – Online Instructor Led
- Self-Paced Video
Speak to an Admissions Representative for complete details
| Start | Finish | Public Price | Public Enroll | Private Price | Private Enroll |
|---|---|---|---|---|---|
| 12/8/2025 | 12/10/2025 | ||||
| 12/29/2025 | 12/31/2025 | ||||
| 1/19/2026 | 1/21/2026 | ||||
| 2/9/2026 | 2/11/2026 | ||||
| 3/2/2026 | 3/4/2026 | ||||
| 3/23/2026 | 3/25/2026 | ||||
| 4/13/2026 | 4/15/2026 | ||||
| 5/4/2026 | 5/6/2026 | ||||
| 5/25/2026 | 5/27/2026 | ||||
| 6/15/2026 | 6/17/2026 | ||||
| 7/6/2026 | 7/8/2026 | ||||
| 7/27/2026 | 7/29/2026 | ||||
| 8/17/2026 | 8/19/2026 | ||||
| 9/7/2026 | 9/9/2026 | ||||
| 9/28/2026 | 9/30/2026 | ||||
| 10/19/2026 | 10/21/2026 | ||||
| 11/9/2026 | 11/11/2026 | ||||
| 11/30/2026 | 12/2/2026 | ||||
| 12/21/2026 | 12/23/2026 | ||||
| 1/11/2027 | 1/13/2027 |
Course Outline
Module 1: Google Analytics 4 Foundations
Properties, data streams, the event model, and how GA4 differs from what came before.
Module 2: Measurement That Matters
Conversion events, audiences, and building explorations to answer real questions.
Module 3: Google Ads Structure
Campaign types, ad groups, keywords and match types, and budget and bidding basics.
Module 4: Ads That Earn Their Click
Responsive search ads, extensions, quality score, and the search terms report.
Module 5: Joining the Two Up
Linking accounts, attribution models, cost per conversion, and reporting to a decision maker.
